Published and Forthcoming Papers

Which Firms Gain from Digital Advertising? Evidence from A Field Experiment, with Hyunjin Kim and Michael Luca. Marketing Science, 42(3) 2023: 429-439.

Digitizing Disclosure: The Case of Restaurant Hygiene Grades, with Michael Luca. American Economic Journal: Microeconomics, 12(2) 2020: 41-59.

Aggregation of Consumer Ratings: Application to Yelp.com, with Ginger Jin, Jungmin Lee and Michael Luca, November 2018, Quantitative Marketing and Economics. Online Appendix
(Earlier ver: NBER Working Paper 18567)

Banning Foreign Pharmacies from Sponsored Search: The Online Consumer Response, with Matthew Chesnes and Ginger Jin, Marketing Science, 36(6), November 2017: 879-907. Online Appendix.
(Earlier ver: NBER Working Paper 20088)

Working Papers

Promoting Healthy Diets at a Large Restaurant Chain, with Ginger Jin and Ben Zou.

Matching with Conflicts: An Application to the Advertising Industry.

Work in Progress

The Effect of Search Platforms on Retail Locations: Evidence from Yelp, with Hongyu Fu.

Heterogeneity in Patient Adoption and Usage of Telehealth During the COVID-19 Pandemic, with Siyun Lu, Qiang Liu, and Yong Cai.